Partnership with Cowtown Coliseum, PBR Events
Winchester Safes Announces Partnership with Cowtown Coliseum, PBR Stockyards Showcase and Championship Rodeo Events in Fort Worth, Texas
Winchester Safes, the most trusted name in safe innovation and reliability, is proud to announce its sponsorship of the Historic Cowtown Coliseum, the PBR (Professional Bull Riders) Stockyards Showcase, and the Stockyards Championship Rodeo. As a Fort Worth, Texas-based company, this partnership reinforces Winchester Safes’ deep-rooted commitment to growing a strong, connected community within Western sports and related industries, including the many professionals and fans who uphold these traditions and livelihoods for future generations.
As the leader in security solutions, Winchester Safes has long been dedicated to protecting tradition and legacy. Now, the company is extending that dedication beyond safes and into the heart of the Western lifestyle by partnering with the most iconic venue, bull riding and rodeo events in the Nation.
“Winchester Safes is firmly grounded in values of tradition, protection, and strength—qualities that mirror the Western way of life,” said Kyle Walters, President at Winchester Safes. “By partnering with Cowtown Coliseum and these legendary events, we are honored to support the venue, athletes, fans, and families who make up this incredible community.”
Cowtown Coliseum, home to the world’s first indoor rodeo and the world’s only year-round rodeo, is the hub of the iconic Fort Worth Stockyards and a gathering place for millions of rodeo enthusiasts, Western sports fans, and visitors from all over the world. The PBR Stockyards Showcase and Stockyards Championship Rodeo are premier events that draw top athletes and passionate fans to celebrate some of the fastest growing sports in America.
Through this partnership, Winchester Safes will play a key role in elevating the fan experience, offering exclusive on-site promotions and in-arena product displays, allowing fans to see their industry-leading safes up close and experience their commitment to security firsthand. The partnership will also include special giveaways and collaborations that celebrate the spirit of the West.
“For more than 100 years, Cowtown Coliseum has been a pioneering force in Western sports, home to some of the most historic moments in rodeo that are cherished by thousands,” said Tim Long, General Manager of Cowtown Coliseum. “We couldn’t be more excited to partner with Winchester Safes, a brand that not only prides itself on protection, but is equally passionate about fortifying our values and traditions so that much like our iconic venue, they will stand the tests of time for centuries to come.”
Winchester Safes invites the Fort Worth community and Western sports fans from around the world to join them at Cowtown Coliseum for PBR and rodeo events every weekend throughout the year.
Visit CowtownColiseum.com for a full list of events and to buy tickets. Follow @winchestersafes, @cowtowncoliseum, and @pbr for updates throughout the season. Some notable upcoming events include the PBR World Finals: Unleash The Beast – Eliminations May 8-11 and Ride for Redemption May 14-15.